The BEST thing about macros is the ability to make it super personalized to your specific goals and needs. Counting Macros is a fairly new concept and goes into a bit more details than counting calories. The basic concept of macros is that if you consume a certain amount of each nutrient component consistently you will be able to reach your physical goals without having to eat the same “healthy” foods every day with no variety or treats. Macros are more important than calories in the sense that it provides MAXIMAL FAT LOSS and MINIMAL MUSCLE LOSS. It keeps your food choices balanced and in my opinion the most important part; It is SUSTAINABLE!!!